Bedford at Falls River Glimmers with Gold; Attains Multiple National Awards
The appeal of Bedford, Raleigh's top selling new home community, has spread throughout the homebuilding industry. Bedford's Charleston Builder Group was given the Gold Award for Best Product Design by a Small Vollume Builder, the highest honor of its kind throughout the nation.
Raleigh, N.C.(PRWEB) February 15, 2005 -- Already recognized as the 2004
Community of the Year by the North Carolina Home Builders Association, Bedford
At Falls River has once again amazed its peers, this time on the national level.
Bedford At Falls River, a Wakefield Development Company Community, won 16 awards
from 2005’s “Nationals” – The National Sales and Marketing Awards.
After
qualifying for the finals, Bedford and its Charleston Builder Group went up
against the Nation’s best, and triumphantly took home the Gold Award for Best
Product Design by a Small Volume Builder; the only Gold taken in all of North
Carolina by a community or builder.
Bedford’s developers and a number of
its partners were previously awarded nine Regional awards and six Silver awards
in this year’s competition. Bedford’s six Silver Awards distinguish it from a
very competitive field of 1200 entries and confirmed Bedford’s eligibility as a
finalist for the coveted “Nationals” Gold Award trophy for each
category.
“The entire Bedford and Wakefield Development team is thrilled
with the outstanding performance at The Nationals,” claimed Kathy Catullo,
Director of Marketing for Bedford. “Being recognized by such an esteemed council
15 times, then to take home a Gold, it truly puts an exclamation point on all of
our efforts and the efforts of our partners.”
Bedford, a Traditional
Neighborhood Development (TND) style community, has built quite a reputation,
and serves as a premiere model for future TND developments in the Triangle area
of North Carolina and beyond. The judges weren’t the only people to notice the
remarkably appealing community; a Triangle record 368 homes were sold in 2004 at
Bedford.
Wakefield Development poured their efforts into every little
detail at Bedford, and being recognized on so many different aspects certainly
is rewarding for all of Bedford’s associates. “But the best reward is to finally
see our vision coming to realization, and all Bedford’s residents enjoying the
incredible lifestyle that this vision offers,” added Catullo.
Bedford won
its Silver Awards for marketing and design categories including Best Community
Brochure – Masterplanned Community, Best Broker Promotion, Best Television
Commercial, Best Landscape Design, Best Product By A Small Volume Builder (less
than 100 units) and Masterplanned Community Of The Year. The Masterplanned
Community of the Year Award is only available to those who entered a mandatory 8
categories.
The nine Regional Awards indicate that Bedford received the
judges’ highest total score for its region within those categories. The Regional
Awards included all the categories for the Silver Award wins as well as Best
Color Ad - Masterplan, Best Radio Commercial, Best Signage Program, and Best
Interior Merchandising For A Model - $400,001 to $650,000.
The national
success of Bedford At Falls River can be credited to Wakefield Development
Company and the all-star supporting cast it has assembled. Each of the 16 awards
can be attributed to a joint effort between Wakefield Development Company and
its many partners, which include Littleton Advertising & Marketing of New
Bern & Raleigh; Ear Works of Virginia Beach, VA; Chip Henderson Photography
of Oxford, NC; Crescent Moon Pictures of Bluffton, SC; Rodney’s Sign Company of
Apex, NC; ETd, Dave D’Amato Design Associates of Cary, NC; J. Michael Hubbard,
Architect, Cary NC; Design Environments Inc. of Kennesaw, GA; W&W Partners,
Inc. and many others.
The Nationals is the premiere awards show presented
by the National Sales and Marketing Council (NSMC), a council of the National
Association of Home Builders. It’s the largest competition in the nation for
new-home sales and marketing professionals and communities. It is also
considered the most prestigious, in part because of its national scope.
Winners from The Nationals emerge from a painstaking three-day judging
process that includes evaluation by some of the industry’s finest marketing
professionals, representing a wide range of disciplines and a geographic
cross-section.
Celebrating its 24th year in 2005, The Nationals pays
tribute to superior new-home sales and marketing achievements by individual
sales and marketing professionals, homebuilders and associates, and sales and
marketing councils. The Nationals showcases winners in distinguished national,
regional and local publications.
For more information about Bedford At
Falls River, please visit www.BedfordTradition.com, call 919-792-0100, or visit the
Welcome Center at 4390 Falls River Ave., Raleigh, NC 27614.
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Source: http://www.prweb.com/releases/2005/2/prweb208191.htm