RICS Delivers New Global Website Using WebtraffIQ's Web Analytics
Web analytics agency WebtraffIQ http://www.webtraffiq.com, has been retained to monitor The Royal Institution of Chartered Surveyors (RICS) newly delivered global website http://www.rics.org.
London, UK (PRWEB) February 22, 2005 -- Web analytics agency WebtraffIQ http://www.webtraffiq.com,
has been retained to monitor The Royal Institution of Chartered Surveyors (RICS)
newly delivered global website http://www.rics.org.
RICS first signed up with
WebtraffIQ in April 2002, and has signed them for another year. WebtraffIQ was
chosen, based on the ability to integrate its web analytics suite into RICS new
Microsoft Platform when it delivered its revamped website.
All data and
analysis from the last three years has been retained. This proves extremely
useful in comparing the performance, navigational trends and member interaction
patterns between new and old websites, and also helped with the new design
layout.
Marcos Richardson, European Director at WebtraffIQ comments,
“Having a good and successful relationship over the past three years made
WebtraffIQ a clear choice when the decision was made to choose a web traffic
analyzer for 2005. Further to this WebtraffIQ was able to quickly integrate and
develop its systems capabilities to be compatible with the new RICS Microsoft
server platform (MIS).
Organizations that don’t offer e-commerce services
such as RICS find that an online presence increases their global brand exposure
and customer business interactions. This is underpinned by good user-centered
design including usability, accessibility, ease of navigation and targeted
marketing initiatives. To this avail; being able to see where, when and how
visitors interact and transact using web analytics is crucial for business and
marketing programs.
Cara McDonagh Head of New Media at RICS states, “We
have over 100,000 members spread across 120 countries. The importance of
understanding how our users access information and services and interact with
the organization online is essential to providing a better offering to our
audiences wherever they are based. WebtraffIQ is helping us achieve this goal.”
WebtraffIQ has developed several unique applications that provide
important information for website designers, developers and marketers.
WebtraffIQ Alerts is one such application, useful for the launch of new websites
including design and web development platforms.
Stephen Mitchell, who
manages web analytics at RICS New Media comments, “When maintaining such a large
website, WebtraffIQ Alerts is useful because it can alert us by SMS and email to
any pages that are not loading, or if there are broken links on each page for
example. If any problems arise, our designers and developers are on-hand to
systematically fix the problems.”
“We are very pleased to be retained by
RICS for another year and will continue to give them a dedicated service. We are
also excited about our successful integration with the RICS Microsoft platforms.
In essence this means we now have another important platform to build our
services upon, demonstrating that WebtraffIQ is flexible in working with
emerging and evolving technology to accommodate clients’ complex bespoke and/or
rudimentary requirements, “concludes Richardson.
# # #
This press
release in available in PDF, plain text and Word formats. Photographs are
available of the WebtraffIQ team.
The media spokespeople for WebtraffIQ
are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical
Officer (CTO).
About the Royal Institution of Chartered Surveyors
(RICS):
http://www.rics.org/AboutRICS/
The Royal Institution of
Chartered Surveyors – RICS – is one of the most respected and high profile
global ‘standards and membership’ organizations for professionals involved in
land, valuation, real estate, construction and environmental issues.
With
110,000 members working in over 120 countries, RICS is the leading professional
body addressing all aspects of land, property, construction and the associated
environmental issues.
16 RICS faculties cover the profession’s fields of
practice:
Arts and Antiques, Building Surveying, Commercial Property,
Construction, Dispute Resolution, Environment, Facilities Management, Geomatics,
Management Consultancy, Minerals and Waste Management, Planning and Development,
Machinery and Business Assets, Project Management, Residential Property, Rural,
Valuation.
About WebtraffIQ:
http://www.webtraffiq.com
WebtraffIQ is a real-time
visitor tracking and reporting analysis product and service for business web
sites and e-commerce enterprises. The system has undertaken a four-year research
and development-testing period and is used by over 400 individual web sites.
WebtraffIQ provides a campaign tracking service which enables clients to
see how various online and offline marketing techniques are working, in effect
creating a rich picture of a web site's activities.
WebtraffIQ’s clients
include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group,
Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors
(RICS), The National Baseball Hall of Fame and Museum and Tiscali
UK.
Elemental PR:
Tim Gibbon, Account Director, Elemental PR
Email:
e-mail protected from spam bots
Direct
Telephone: +44 (0)870 745 9292, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870
745 9293, Website: http://www.elementalpr.co.uk
Address: Second Floor, 145
-157 St John Street, London, EC1V 4PY, England, UK
Source: http://www.prweb.com/releases/2005/2/prweb210670.htm