Corporations Communicating Through Hip Hop
The Finish Line, Inc. recently hired Chosen Dance Company, a professional Hip Hop dance company, as a "non-traditional, high-energy" way to roll-out Back-to-School product lines at Finish Line's recent national manager's meeting.
Philadelphia, PA (PRWEB via PR Web
Direct) April 18, 2005 -- The Finish Line, Inc. recently hired Chosen Dance
Company to perform and help roll-out Back-to-School product lines at Finish
Line's national manager's meeting in Indianapolis, Indiana. Chosen dancers wore
clothing from the new product lines as they demonstrated Hip Hop dance moves to
attendees. Chosen's dance reflected the diversity in product, store type, and
customer base that makes Finish Line one of the nation's leading athletic
specialty retailers.
"We were looking for a 'non-traditional' way to
showcase the product line and speak to managers with a high-energy format," said
Sean Salter, Managing Director of Creative Services at Finish Line. Chosen's
performance included Lockin', Poppin', Breakin' and Animation, and portrayed a
story of how the clothing lines have evolved throughout the years.
"Finish Line's product and consumers are very diverse in our category;
from high-end running shoes to flip-flops, hardcore ballers to everyday
athletes," said Salter.
"Recognizing the importance of diversity can
lead to great accomplishment," said Clyde Evans, Jr., creative director and
founder of Chosen Dance Company. "Hip Hop has evolved into arguably America's
most prominent culture because of its ability to take pieces of unique dance
styles and bring them together into a dynamic dance category that has drawn
great diversity and appeal."
While many companies including Finish Line
have found Hip Hop culture's vast appeal profitable in their marketing
campaigns, Finish Line also looked to use Hip Hop culture on an internal level
at their corporate meeting. "Hip Hop dance is a powerful medium for
communication, even on internal communication levels," said Clyde Evans, Jr.
"Corporate America is beginning to recognize that."
About Finish Line
The Finish Line, Inc. is one of the nation's leading athletic specialty
retailers offering the best selection of footwear, apparel and accessories for
men, women and kids. Finish Line is publicly traded on the NASDAQ National
Market under the symbol FINL and currently operates 608 Finish Line stores in 46
states and online. In addition, the Company also operates 37 Man Alive stores in
nine states. To learn more about Finish Line, visit www.finishline.com and to
learn more about Man Alive visit www.manalive.com.
About Chosen Dance Company
Chosen
Dance Company uses Hip Hop dance to create entertaining and educational
performances suitable for theater, schools, film, and live entertainment, while
maintaining the individuality that defines Hip Hop. Chosen Dance Company's goals
are the validation of Hip Hop dance as a true art form and the accessibility of
Hip Hop to audiences regardless of age, ethnicity, or gender. Chosen believes
that it can take Hip Hop dance beyond its traditional boundaries while
preserving its purity.
Visit www.chosendance.com to learn more about Chosen Dance Company,
their performance history and exciting clips from past
performances.
Media Contact:
Leexan Hong
215-687-4631
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Source: http://www.prweb.com/releases/2005/4/prweb230519.htm