Web Analytics Agency WebtraffIQ to Track The Interpreter UK Movie Release
End 2 End Media (E2E) http://www.e2e-media.co.uk/ the digital marketing agency, have launched the international website for The Interpreter movie http://www.interpreterthemovie.com/.
London, UK (PRWEB) April 14, 2005 -- End 2 End Media (E2E) http://www.e2e-media.co.uk/
the digital marketing agency, have launched the international website for The
Interpreter movie http://www.interpreterthemovie.com/.
The website is on
behalf of Universal Pictures International http://www.universalstudios.com and UIP http://www.uip.co.uk.
The
film, to be released in the UK this Friday, 15 April 2005, is driven by a
marketing campaign featuring a website which includes information about the film
(synopsis, crew, cast), downloads, movie clips, photographs and viral challenge
at http://www.interpreterthemovie.com/game/. The website and a
compelling online game for The Interpreter http://www.interpreterthemovie.com is being tracked by web
analytics agency WebtraffIQ http://www.webtraffiq.com.
Marcos Richardson, European
Director at WebtraffIQ explains, “WebtraffIQ is monitoring the performance of
the website and also the visitor’s behaviour and how they interact with the
site. The ability to forward the site and game to friends is a key feature of
the online campaign and the success of this is something that can be monitored
by WebtraffIQ.”
The Interpreter, a film directed by Sydney Pollack stars
Nicole Kidman and Sean Penn. It tells a story of political intrigue and
deception that unfolds inside the United Nations, where a FBI agent (Penn) is
assigned to protect an interpreter (Kidman) who overhears an assassination plot,
and is the first film crew ever allowed into the United Nations
building.
Andre Burgess, Co-Founder of E2E comments, “It is vital to us
and to our clients that we have detailed and meaningful statistics at our
fingertips in order to monitor the success of a campaign. WebtraffIQ offer a
highly effective solution, and following this trial it is now our intention to
use WebtraffIQ on future projects.”
The key period for the website is the
two weeks prior to the film’s release and the week of release itself, which is
when we anticipate the heaviest flow of activity on and to the
site.”
Richardson concludes, “E2E require WebtraffIQ to measure the
official international movie website, which includes an engaging and challenging
viral for the UK release. It’s the first E2E project for us, and we are pleased
to be involved in a theatrical (film) release for a potential blockbuster.”
About E2E: http://www.e2e-media.co.uk/
End 2 End Media (E2E) is a
partnership between Quintessential Media and Redberry Media. E2E is a
multi-platform digital marketing agency specialising in mobile, web and
interactive TV. The company offers a range of services which are designed, where
required, to provide a holistic approach to marketing in the digital
space.
About WebtraffIQ:http://www.webtraffiq.com
WebtraffIQ is a real-time
visitor tracking and reporting analysis product and service for business web
sites and e-commerce enterprises. The system has undertaken a four-year research
and development-testing period and is used by over 400 individual web sites.
WebtraffIQ provides a campaign tracking service which enables clients to see how
various online and offline marketing techniques are working, in effect creating
a rich picture of a web site's activities. WebtraffIQ’s clients include:
Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor,
Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The
National Baseball Hall of Fame and Museum and Tiscali UK.
Elemental
PR:
Rachel Hawkes, Account Director, Elemental PR
Email: e-mail protected
from spam bots
Direct Telephone: +44 (0)870 745 9292, Mobile: +44
(0)7930 375663,
Fax: +44 (0)870 745 9293, Website: http://www.elementalpr.co.uk
Address: Second Floor, 145
-157 St John Street, London, EC1V 4PY, England, UK
# # #
This
press release in available in PDF, plain text and Word formats. Photographs are
available of the WebtraffIQ team.
The media spokespeople for E2E are
Co-Founders Tim Redgate and Andre Burgess.
The media spokespeople for
WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief
Technical Officer (CTO).
Source: http://www.prweb.com/releases/2005/4/prweb228157.htm